What we did

This start up fashion company had strong ideas about their own brand and how it didn't want to affiliate itself with any particular social group or 'style'.

The website required a complex back-end system to set up a host of different brands and stores to hook into the same database and allow an overall set of reviews and information to be applied to each and every product.

  • Branding
  • Homepage
  • Shop
  • Product
  • Stationery

Why we did it

The branding is modern, bright and sets itself apart from any peer. The website follows suit with clear content, and a perfect balance of information and product.

The site is constantly evolving (fashion dictates it), and with more and more affiliates signing up to be part of Joy of Clothes, it is testimant to the layout, code and search criteria put in place, that every store that makes up the site content 'just works'.

How we did it

  • Fireworks
  • Photoshop
  • Coda
  • Textpad

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